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Expect More From Your AppSec Vendor


Think About Your Audience Before Choosing a Webinar Title

Sponsored by SHIFTLEFT

Friday, April 16, 2021
1 p.m. ET

The last decade of security hype has revolved around the endpoint, the network, DLP and the concept of "defense in depth" but the amount of vulnernable software released into the world - the root cause of many of these insecurities - is increasing. Why have AppSec teams settled for sub-par products? Why have AppSec vendors refused to evolve to help overburdened teams?

In this webinar we'll make the case that application security platforms have not kept pace with the reality of the modern world.

Manish Gupta
CEO - ShiftLeft
Manish has 15+ years in cybersecurity. He was previously the Chief Product and Strategy Officer at FireEye, helping grow the company from approximately $70 million to more than $700 million in revenue. Prior, he was VP of Product Management for Cisco’s $2 billion security portfolio. He also served as a VP/GM at McAfee growing the network security business fold in 5 years.
Randy Gibson
Director, Product Management - ShiftLeft
Randy has over 12 years experience across product, marketing, analytics, eCommerce, B2B, and professional services. He was previously the VP of Product & Marketing at EON Clinics, helping grow the company's inbound patients to the largest in the company's 12-year history. He has worked with many organizations including CareerBuilder, Optimizely, Li-Ning, and numerous Fortune 500s with Accenture.


On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.