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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Nudge Security

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On Demand

Humans are still considered the weakest link in security. When an employee fails to comply with standard security controls, we often chalk it up to carelessness. But, what if there's something else at play? Can we overcome the "stupid user" myth with "smart" security interventions?

Join Duke University Professor of Psychology & Neuroscience, Dr. Aaron C. Kay and Nudge Security CEO and co-founder Russell Spitler as they present new research on how human emotion influences security behavior and what CISOs can do to improve compliance with security controls in the modern, distributed workplace.

Key research findings include:

  • If access to a SaaS application were blocked, 67% of participants would look for a workaround
  • Participants felt three times more negatively about blocking interventions than more subtle "security nudges."
  • Participants were twice as likely to make positive security decisions when nudged rather than blocked
Russell Spitler
CEO & Co-founder - Nudge Security

Russell Spitler is CEO and co-founder of Nudge Security. He has over 15 years of experience building products and startup companies that secure organizations worldwide. Most recently, Russell served as VP of Products and Strategy at AT&T Cybersecurity, one of the world’s top-five largest managed security service providers (MSSPs). Prior to acquisition by AT&T, Russell led products at AlienVault, where he drove mass market adoption of full-stack threat detection and response solutions. He co-founded the Open Threat Exchange, the world’s largest open threat intelligence community with over 200,000 global participants today. Earlier in his career, Russell led products at Fortify Software, a company that established the now $12.9 billion application security market and dominated the leadership quadrant of the Gartner MQ for 11 straight years.

Dr. Aaron C. Kay, PhD
J Rex Fuqua Professor of Management & Professor of Psychology & Neuroscience - Duke University
Aaron C. Kay (PhD 2005, Stanford University) is the J Rex Fuqua Professor of Management and Professor of Psychology & Neuroscience at Duke University. His research focuses on the relation between motivation, implicit social cognition, and social issues. He has a particular interest in how basic motivations and needs manifest as specific social and societal beliefs. These include (but are not limited to) the causes and consequences of stereotyping and system justification, religious belief, political ideology, and the attitudes people hold towards their organizations and institutions. For this research, Aaron Kay has been awarded the Janet T. Spence Award for Transformative Early Career Contributions from the American Psychological Society, the SAGE Young Scholar Award from the Foundation of Personality and Social Psychology (2010), the Early Career Contribution Award from the International Society of Justice Researchers (2010), the Early Researchers Award from the Ontario Ministry of Research and Innovation (2009), and Dissertation Awards from the Society for the Psychological Study of Social Issues (2006) and the Society of Experimental Social Psychology (runner-up; 2006). He has been named a Fellow of the American Psychological Society as well as the Society of Experimental Social Psychology and the Society of Personality and Social Psychology, and Dr. Kay's research is widely covered in national and international news and media outlets. Dr. Kay is a past President of the International Society of Justice Research.
Chief Strategy Officer of Techstrong Group & GM of Techstrong Research
Mike is a 25-year security veteran, specializing in the sexy aspects of security such as protecting networks, protecting endpoints, security management, compliance and helping clients navigate a secure evolution in their path to full cloud adoption. In addition to his role at DisruptOps, Mike is an analyst and president of Securosis.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.