Sponsored by Nudge Security
Humans are still considered the weakest link in security. When an employee fails to comply with standard security controls, we often chalk it up to carelessness. But, what if there's something else at play? Can we overcome the "stupid user" myth with "smart" security interventions?
Join Duke University Professor of Psychology & Neuroscience, Dr. Aaron C. Kay and Nudge Security CEO and co-founder Russell Spitler as they present new research on how human emotion influences security behavior and what CISOs can do to improve compliance with security controls in the modern, distributed workplace.
Key research findings include:
Russell Spitler is CEO and co-founder of Nudge Security. He has over 15 years of experience building products and startup companies that secure organizations worldwide. Most recently, Russell served as VP of Products and Strategy at AT&T Cybersecurity, one of the world’s top-five largest managed security service providers (MSSPs). Prior to acquisition by AT&T, Russell led products at AlienVault, where he drove mass market adoption of full-stack threat detection and response solutions. He co-founded the Open Threat Exchange, the world’s largest open threat intelligence community with over 200,000 global participants today. Earlier in his career, Russell led products at Fortify Software, a company that established the now $12.9 billion application security market and dominated the leadership quadrant of the Gartner MQ for 11 straight years.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: