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Webinar

Think About Your Audience Before Choosing a Webinar Title

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Monitoring. Patching. Upgrading. Deploying. Firewall management is a tale as old as time, but it has only become more challenging. With workers connecting remotely, business applications hosted in the cloud and accessible from the internet, your firewall is no longer protecting one network perimeter but thousands.

Relying only on traditional or next-generation firewalls (NGFWs) to protect today’s digital landscape may not be enough. As it turns out, they increase costs and complexity while adding risks to the business. What if protecting your users, applications and data was as easy as one, two, three, four?

Key Takeaways:

It’s time to cut the cord and migrate to a cloud-native firewall. Join Zscaler experts for an engaging session to learn:
  • Tips for selecting the best firewall for your modern business
  • How to lower the total cost of ownership (TCO) without sacrificing security or performance
  • The four easy steps to successfully migrate to a cloud-native firewall solution
Anusha Vaidyanathan
Director of Product Management - Zscaler
Anusha Vaidyanathan is the Director, Product Management at Zscaler, where she leads Cloud-Gen Firewall, DNS Security and other network transformation initiatives on the Zscaler Zero Trust Platform. Her product management experience ranges from mid-large companies as well as stealth and hyper-growth startups with successful exits. She has built products for privacy technology, datacenter and enterprise firewalls, intrusion prevention systems as well as orchestration and SD-WAN. She is active in several industry forums like the Cloud Security Alliance and ONUG. She mentors engineers on the path to product management and is very active in her community and several women in technology initiatives.
Amy Heng
Product Marketing Manager - Zscaler
Amy Heng is a Product Marketing leader at Zscaler focused on protecting customers against threats and keeping their data out of the hands of adversaries. With a knack for taking the technical and producing pithy content, she is an expert at storytelling with experience in cloud security, compliance, and SOC at large enterprises and startups. Prior to Zscaler, Amy was part of Splunk, Palo Alto Networks, and RedLock.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.