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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Security Boulevard

On Demand

It’s been more than 10 years since workloads initially began to be deployed on cloud computing platforms and organizations are still struggling to come to terms with cloud security. IT organizations are now trying to apply guardrails that enable applications to be deployed securely without slowing down the pace at which they are deployed and updated. The challenge and the opportunity now is to determine what tools and platforms will enable organizations to achieve that goal in a way that both cybersecurity professionals and application developers can both easily accept.

In this Techstrong Learning Experience, you’ll learn:

  • What cloud security challenges persist
  • What guardrails can be applied to strengthen cloud security
  • What tools and platforms organizations are using to secure cloud environments
  • How cybersecurity and development professionals are working together to secure the cloud
Tsvi Korren
Field CTO - Aqua Security
Tsvi Korren, CISSP, has been an IT security professional for over 25 years. In previous positions at DEC and CA Inc., he consulted with various industry verticals on the process and organizational aspects of security. As the Field CTO at Aqua, he is tasked with delivering commercial and open source solutions that make Cloud Native workloads the most secure, compliant and resilient application delivery platform.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.