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CISO Talk Master Class Episode: Catch Lightning in a Bottle - The Essentials: Bringing It All Together


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Techstrong 

Tuesday, August 30, 2022
1 p.m. ET

Join the CISO Talk Master Class live conversation. Part 6 brings all the elements into a cohesive, integrated strategy: continuous security strategy, leveraging frameworks, effective response strategies, growing next-gen security experts and communications that win and combat confusion. Join hosts Mitch Ashley and Mat Newfield and an elite panel of cybersecurity experts as they bring these concepts together into a practical, usable plan of action while engaging with live audience members.

Mat Newfield
Senior VP and CSIO, Unisys
Mathew Newfield is senior vice president and chief security and infrastructure officer (CSIO) of Unisys. It is responsible for delivering secure solutions that enable a company to serve its clients more effectively and for providing internal IT and security services across the enterprise. Mathew joined Unisys in March 2018 as the chief information security officer. He has more than 19 years of experience in Information Technology, with a focus on security, software-as-a-service operations, risk auditing and management, and international mergers and acquisitions. Prior to joining Unisys, Mathew was the director of global managed security services for IBM, where he was responsible for delivery services in 133 countries and managed a staff of 1,500 security professionals. Mathew led IBM's Managed Security Practice, which performed device management, threat intelligence, managed security information and event management, account governance, project management, deployment services, new service integration business operations, compliance/governance and architecture services. He was also the business unit information security officer and global process officer for IBM's Security Services organization. During his time at IBM, Mathew streamlined operational processes and developed cost reduction methodologies that improved cost control, profitability and client delivery. Prior to IBM, Mathew held senior security leadership roles at Cybertrust, RSA and DDC Advocacy.
Mathew is on the board of directors of the National Technology Security Coalition (NTSC), a published author on topics related to security, a speaker on cybersecurity, and has been an instructor at the SANS Institute. He holds a Bachelor of Science degree in Industrial and Organizational Psychology from George Mason University.
Mitch Ashley
CTO, Techstrong Group Principal, Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity and networking products and services. Mitch serves as Principal of Techstrong Research, where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high-impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.