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Think About Your Audience Before Choosing a Webinar Title

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Establishing trust in identity verification processes is paramount in today's interconnected digital landscape. End users are likely to be skeptical of any sudden transition from in-person to digital accounts, especially as fraud and identity theft increase. But there are ways to help build trust and make the process seamless without opening the door to fraud and identity-based incidents. In this Techstrong Learning Experience, our experts will delve into the ever-changing digital world, explore the conversion challenges faced during the account enrollment process, examine emerging trends and technologies and discuss effective strategies to mitigate fraud risks.

You'll learn:

  • Successful strategies for shifting from in-person/in-branch to digital account openings
  • How to identify fraud and best practices for combatting fraudsters
  • Tips for delivering more seamless customer identification programs without compromising security and compliance
  • How emerging technologies are shaping the identity verification landscape
  • How to implement continuous re-authentication for ongoing trust
Blair Cohen
President & Founder - AuthenticID
Blair Cohen is the Founder and President of AuthenticID, a disruptive and transformational AI-driven identity proofing and fraud prevention company. Its technology quickly and securely verifies identities with 99% + accuracy in seconds. The outcome for companies is a reduction in fraud costs, elevated security, and a friction-free customer experience. 
Will Charnley
Managing Director - Liminal
Will Charnley is a Managing Director at Liminal, specializing in corporate and go-to-market strategy and M&A and transaction due diligence. He has advised on over $2.3B in M&A and fundraising activity across identity and helped solution providers in identity realize over $100M in new product revenue opportunities. Before Liminal, he spent eight years at Big Brothers Big Sisters and two years as Director of Systems & Growth for Learning by Giving. He received his MBA from Babson College and his Bachelor’s from Boston College.
Stephanie Goldner
Senior Product Manager, Biometrics & Device Based Authentication - CapitalOne
Stephanie Goldner is an experienced product development and program manager driving innovation, strategy and delivery of biometric and device-based verification products at Capital One. Also, a certified Professional Scrum Master with expertise in data science & machine learning program management, with a knack for crafting exceptional customer experiences through UX design.
Mitch Ashley
CTO, Techstrong Group Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.