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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by ThreatX

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Wednesday, January 25, 2023
3 p.m. ET

Attackers today are more cunning and sophisticated than ever before. The attacks of yesterday - easy to identify and defend against - are long gone. Today, attackers use a sophisticated combination of methods and techniques to target companies' assets and evade detection while many security teams lean on legacy strategies that fail to keep up.

From distributed botnet armies in the tens or hundreds of thousands to DDoS campaigns designed to distract from the real target, attackers are finding new and creative methods to achieve their goals. In this program, we will take a look at some of the tactics your adversaries may deploy - including case studies from the field - to help you better prepare to defend your organization in 2023 ... and in the future.

Jeremy Ventura
Field CISO - ThreatX
Jeremy Ventura is a cybersecurity professional, specializing in advising organizations on information security best practices. He has years of experience in vulnerability management, email security, incident response and security center operations. At ThreatX, he is responsible for the development and presentation of thought leadership across all areas of cybersecurity. Ventura is an industry leader that can regularly be seen in media, blog posts, podcasts and at speaking events. Previously, Ventura worked at Gong, Mimecast, Tenable and IBM, among other security organizations. Ventura holds a Master’s Degree in Cybersecurity and Homeland Security.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.