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Think About Your Audience Before Choosing a Webinar Title

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Wednesday, February 22, 2023
1 p.m. ET
The past two years have demonstrated that everyone is at risk of a software supply chain attack. The software community is looking for informed guidance and practical solutions to keep their pipelines secure from rogue infiltration. And with US federal mandates coming into effect by June 2023, these requirements will inevitably make their way into enterprise licensing at large.

Savvy organizations should consider their options early for meeting best practices laid out in the Federal Executive Order. Fortunately, new open standards, software processes and development solutions have emerged to help deliver Software Bill of Materials (SBOMs), secure your development toolchains and achieve compliance.

Join software security experts as they walk through 3 steps for securing your software supply chain and achieving security mandates in 2023. We’ll cover:

  • Who is subject to software supply chain requirements?
  • How you can build security into your software pipelines to produce SBOMs and attestations
  • How you can trust the sources of code used in your software from libraries, package managers and repositories
  • Pros and cons of existing solutions such as artifact repositories
Look forward to lively discussion, technical demonstration and open Q&A!
Loreli Cadapan
Vice President, Product - ActiveState
Loreli has 20+ years of experience in the enterprise software industry, successfully having worked at enterprise and startups, focused in DevOps and DevSecOps. She has held different roles from coding, architecture, development management, to product management. Loreli currently leads the Product team at ActiveState, building products to power the world’s software development teams and accelerate their application security solutions.
Mitch Ashley
CTO, Techstrong Group Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.