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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by :

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Wednesday, February 22, 2023
1 p.m. ET

Software supply chain attacks grew increasingly prevalent last year and show no signs of letting up in 2023. Attackers continue to target software vendors in an attempt to infiltrate their downstream customers. And with the recent U.S. government mandate for software suppliers to comply with sweeping new security standards by June 2023, the time to act is now.

But how are software development teams expected to proceed, considering years of legacy open source code, a multitude of point solutions for application and open source security and recently-emerged security standards like attestations for open source artifacts?In this session, our experts will break down best practices for addressing these issues so you can start securing your software supply chain, thwart attackers and achieve regulatory compliance.

This webinar for software and security leaders will explore:

  • The industry landscape of software supply chain security
  • New requirements such as attestations for open source artifacts
  • "Self-vendoring" open source dependencies vs. having a single automated toolchain
  • Pros and cons of existing solutions such as artifact repositories
Loreli Cadapan
Vice President, Product - ActiveState
Vice President, Product - ActiveState
Vice President, Product - ActiveState
Vice President, Product - ActiveState
Mitch Ashley
CTO, Techstrong Group Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.