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Think About Your Audience Before Choosing a Webinar Title

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In an era where the digital landscape is constantly evolving, application security (AppSec) has become paramount for business success. An effective AppSec strategy can help you develop comprehensive strategies to find and mitigate security vulnerabilities in your apps before they are deployed to production.

In this Techstrong Learning Experience, we unveil essential best practices for establishing robust application security programs from our recently released custom survey with TechTarget’s Enterprise Strategy Group. You'll learn practical insights for building a strong security culture within your organization. We'll also provide real-world examples and case studies highlighting successful AppSec implementations.

During this webinar, you will learn:

  • The critical components of an effective application security strategy.
  • Strategies to identify and mitigate security vulnerabilities within your applications.
  • Practical insights for building a strong security culture within your organization.
  • Real-world examples and case studies highlighting successful application security implementation.
  • Key takeaways from the latest research report to bolster your cybersecurity efforts.
Don't miss this opportunity to stay ahead in the ever-changing world of cybersecurity.
Chris Lindsey
Director of Global Professional Services - Mend.io
Chris Lindsey is a Director of Global Professional Services at Mend.io. He has thirty years of experience leading teams in programming and software, solutions and security architecture. For three years, he built and led an entire application security program that includes the implementation of mature AppSec programs, including oversight of security processes and procedures, SAST, DAST, CSA/OSA, compliance, training, developer communication, code reviews, application inventory gathering, and risk analysis.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.