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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Security Boulevard

On Demand
Anytime

Attack surfaces have expanded dramatically in the past few years, with more assets and more vulnerabilities added each and every day. Cybersecurity teams need to take a hard look at their internal and external attack surfaces, as well as their vulnerability management practices, to ensure the long-term security of their organizations.

Jonathan Werrett
Head of Security - Semgrep
Jonathan Werrett (@werrett) is the Head of Security at Semgrep Inc, a startup providing security tooling for modern software development workflows. Jonathan has spent the last 15 years helping secure companies large and small. Initially, he worked as a penetration tester for global consultancies such SpiderLabs, NCC Group, and Ernst & Young. More recently he has been running security teams in Silicon Valley, helping tech firms build more secure software and services. Prior to joining Semgrep, he was Head of Security at Fitbit.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.