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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:

Synopsys Logo-1


Thursday, March 14, 2024
1 p.m. ET

Securing software takes teamwork—a unified approach from development through testing and into production. But each team has a distinct set of requirements and workflows that need to align to realize a concerted push for security. And while developers influence risk posture, they are often not trained in or focused on software security practices.

How can you make the effort that developers and DevOps teams are already putting in more valuable to the business? What's the best way to cultivate highly security-conscious developers so your software becomes more secure over time? Is there a way to derive tangible benefits for the business, the team and the individual?

Join us for this Techstrong Learning Experience as we break down a five-step process with real-world applicability. Topics include:

  • The critical distinction between developers' security awareness and their security capability
  • Mechanisms to automate risk detection and accelerate remediation across the pipeline, including at the developer desktop
  • How to establish security gates in DevOps pipelines in a way that doesn't derail development or lead to missed shipping deadlines
  • How to create a DevSecOps initiative that can evolve with the business and enable developers to sustain security requirements as part of their day-to-day
  • Ways to maximize security's value to the business and its customers
Steven Zimmerman
DevOps Security Solutions Manager - Synopsys
Steven Zimmerman is a DevOps Solutions Security Manager for Synopsys Software Integrity Group, focusing on helping organizations establish a cohesive, resilient application security strategy with developers and software engineers built-in at critical stages. His work supports shift-left software security initiatives and DevSecOps, ensuring enterprise agility and continuous workflows without impeding development.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.