Sponsored by Security Boulevard
Recent high-profile software supply chain breaches have sharpened the focus on application security. However, as cybersecurity professionals know all too well, concern doesn’t always equate to action. In theory, the rise of DevSecOps best practices that shift responsibility for application security further left should reduce, or outright eliminate, the vulnerabilities that now routinely make it into production applications.
Unfortunately, it’s still early days as far as DevSecOps is concerned, so the impact this shift might have is, at best, limited, especially when you consider the level of security knowledge the average developer possesses. Cybersecurity professionals know in their bones that developers are the root cause of most of the issues they face daily. It’s not that developers deliberately build and deploy vulnerable applications; rather, they simply don’t know what to look for. By the time the application is scanned—usually a few days before it’s supposed to be deployed—it’s too late to do much more than make note of the security flaws that need to be addressed. Breaking that cycle will require cybersecurity teams to meaningfully engage developers much earlier in the application development life cycle.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: