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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Security Boulevard

Monday, December 5, 2022
1 p.m. ET

Recent high-profile software supply chain breaches have sharpened the focus on application security. However, as cybersecurity professionals know all too well, concern doesn’t always equate to action. In theory, the rise of DevSecOps best practices that shift responsibility for application security further left should reduce, or outright eliminate, the vulnerabilities that now routinely make it into production applications.

Unfortunately, it’s still early days as far as DevSecOps is concerned, so the impact this shift might have is, at best, limited, especially when you consider the level of security knowledge the average developer possesses. Cybersecurity professionals know in their bones that developers are the root cause of most of the issues they face daily. It’s not that developers deliberately build and deploy vulnerable applications; rather, they simply don’t know what to look for. By the time the application is scanned—usually a few days before it’s supposed to be deployed—it’s too late to do much more than make note of the security flaws that need to be addressed. Breaking that cycle will require cybersecurity teams to meaningfully engage developers much earlier in the application development life cycle.

Frank Fischer
Senior Product Marketing Manager - Snyk
Frank Fischer is an IT veteran of 20+ years and worked in companies such as Microsoft, Google, and Deutsche Telekom as well as startups in various roles in developer relations and engineering. He is working inside Product Management for Snyk in the field of applying AI to source code. He holds an MSc in Physics from the University of Karlsruhe, Germany, an MSc in IT and MSc in Organisational Psychology from the University of Liverpool, UK. Besides work, family, and study - you can find Frank diving in the waters around Malta.
Jeffrey Martin
VP Product Management - Mend
Jeff has spent over 15 years in Product roles helping both the organizations he worked for and their customers transform and measure their business processes, Development, and QA. He especially enjoys cultural and mindset transformations for their ability to create lasting progress.
Max Vetter
VP of Content - Immersive Labs
Max spent seven years with London’s Metropolitan Police Service as a police officer, intelligence analyst and covert internet investigator, including working in the money laundering unit in Scotland Yard. He also worked as Assistant Director of the ICC Commercial Crime Services investigating commercial crime, fraud, and serious organised crime groups. Before joining Immersive Labs Max spent three years training the private sector and government agencies including the UK’s GCHQ and its cyber summer school in ethical hacking and open source intelligence and was the subject matter expert in darknets and cryptocurrencies. Max has now been with Immersive Labs for over four years and is heading up the team of over 50 cyber experts creating all of the content on the Immersive Labs platform helping customers stay ahead of the threats and be resilient against cyber attacks.
Dan Shugrue
Senior Product Marketing Manager - Digital.ai (formerly Arxan)
Daniel Shugrue has over 20 years of experience working in security and communications technology. Prior to working at Digital.ai, Daniel worked in Confidential Computing at Microsoft, IoT Security at CyberX, Web App Firewall security at Akamai, and authentication at RSA. Daniel is a father of 2 boys, enjoys bicycling and playing guitar, and holds a degree in Mandarin Chinese from Washington University in St. Louis and an MBA from Babson College.
Sharon Florentine
Managing Editor - Techstrong Group
Sharon is a veteran technology editor and former journalist with more than 20 years of experience writing and editing IT books and certification guides and print and digital magazines such as CRN, eWEEK, Computerworld and CIO.com, among others. She is passionate about diversity, equity, inclusion and social justice. She currently lives near Philadelphia, PA with her husband, son and a neurotic pit bull mix.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.