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Application Security: Moving at the Speed of DevOps

Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by SECURITY BOULEVARD


Monday, April 26, 2021
1 p.m. ET

Application security is under the microscope as data breaches brought on by insecure apps increasingly dominate the headlines. In fact, recent research revealed that more than 40% of applications are actively leaking information and pose a risk of exposing sensitive data. The need to shift security left in the application development life cycle is growing critical, as traditional application security testing can’t keep pace with the speed and velocity of application development. In this webinar, we’ll explore the ways appsec is evolving from a point-in-time process in production to an early and continuous step in the DevOps toolchain.

 Among the topics to be discussed:

  • How DevSecOps is changing application security
  • The impact of open source, cloud-native and infrastructure as code on appsec
  • Digital transformation API security
  • DAST, SAST and FAST – what’s the difference?
Charlene O'Hanlon
Chief Content Officer - MediaOps
Charlene is an award-winning journalist serving the technology sector for 20 years as content director, executive editor and managing editor for numerous technology-focused sites including Security Boulevard, DevOps.com, CRN, The VAR Guy, ACM Queue and Channel Partners. She is also a frequent speaker at industry events and conferences.
Rhys Arkins
Director of Product Management - WhiteSource
Rhys Arkins is responsible for developer solutions at WhiteSource. He was the founder of Renovate Bot, an automated tool for software dependency updating, which was acquired by WhiteSource in 2019. Rhys is particularly fond of automation and a firm believer in never sending humans to do a machine’s job.
Eitan Worcel
HCL AppScan, Head of Product - HCL Software
Eitan has nearly 15 years of experience in Application Security, both as a developer and as a product manager in HCL AppScan's product suite. He has worked with a wide range of customers, assisting them in their quests to build secure web applications. Eitan now leads HCL AppScan’s product management group, managing technological advancement for one of the most comprehensive application security offerings on the market.
Scott Gerlach
Chief Security Officer - StackHawk
Scott Gerlach is Co-founder and Chief Security Officer at StackHawk, a Denver-based startup focused on empowering engineers to easily identify and remediate security bugs. Scott brings over two decades of security and engineering experience to his current role, having served as CSO, CISO, and in other executive leadership functions at companies like SendGrid, Twilio, and GoDaddy. When he's not at work, you'll find Scott spending time with family, brewing beer, and playing guitar.
Ravi Maira
Head of Product and Partner Marketing - Snyk
Ravi leads the team of product, customer and partner marketers that bring Snyk’s developer-focused application security tools to market through direct, product-led, and partner-supported channels.  A graduate of Connecticut College and the National Theater Institute, Ravi holds a bachelor’s degree in theater, and has been playing the role of a technology product management, marketing and sales leader for almost 30 years.  Prior to Snyk, he worked at market-defining companies including Avid, Akamai and Everbridge to help them build their products, tell their stories, and delight their customers. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.