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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Security Boulevard

On Demand
Anytime

As more APIs are deployed and invoked, the number of cybersecurity incidents involving these endpoints is starting to rise. Cybercriminals now realize APIs are not only vulnerable; they also make it simpler than ever to exfiltrate data that can then be sold on the dark web.

API security is now a top-of-mind issue, especially as more microservices-based applications connected via APIs find their way into production environments. The challenge now is finding a way to secure those APIs in a way that causes the least amount of disruption to software development processes.

Jeremy Ventura
Field CISO - ThreatX
Jeremy Ventura is a cybersecurity professional, specializing in advising organizations on information security best practices. He has years of experience in vulnerability management, email security, incident response and security center operations. At ThreatX, he is responsible for the development and presentation of thought leadership across all areas of cybersecurity. Ventura is an industry leader that can regularly be seen in media, blog posts, podcasts and at speaking events. Previously, Ventura has worked at Gong, Mimecast, Tenable and IBM, among other security organizations. Ventura holds a Master’s Degree in Cybersecurity and Homeland Security.
Scott Gerlach
CSO/Co-Founder - StackHawk
Scott Gerlach is Co-founder and Chief Security Officer at StackHawk, a Denver-based startup that empowers engineers to easily identify and remediate security bugs. Scott has over two decades of security and engineering experience, having served as CSO, CISO, and other executive leadership functions at companies like SendGrid, Twilio, and GoDaddy.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.