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API Security

Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Security Boulevard

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The advent of cloud-native, container-based architecture and microservices-based applications running on platforms like Kubernetes has sharpened the focus on API security and the software supply chain—from both security teams and cyberattackers. Software supply chains and APIs have become the new attack surfaces of choice, and with everyone from the White House to entry-level developers talking SBOMs, open source security and APIs, this is an area that’s getting lots of attention. 

Cloud computing platforms are rife with misconfigurations that cybercriminals regularly exploit. Developers using infrastructure-as-code tools simply lack the cybersecurity expertise required to make sure cloud application environments are secure. It’s up to the cybersecurity team to make sure that the policies and guardrails created to secure cloud platforms are observed, especially when it comes to APIs.

But in the age of multi-cloud computing and cloud-native applications, the defensible attack surfaces are constantly increasing—both in terms of both the number of platforms used and the types of applications being deployed.

Join us as we explore the rapidly evolving application and API landscape and offer concrete ways organizations can protect against threats to their application code, APIs and related components.

Michelle McLean
Vice President of Marketing - Salt Security
As Vice President of Marketing at Salt Security, Michelle is responsible for overseeing all of the company’s marketing strategy and initiatives. She has more than 20 years of market positioning, GTM, and demand gen experience. Prior to Salt, she was VP of Marketing at StackRox, where she initiated all outbound marketing activities, built the marketing team, and generated more than 70 percent of all pipeline activity. Before that, she was VP of Marketing at ScaleArc, and she previously held director of product marketing positions at Silver Spring Networks, ConSentry Networks, Peribit Networks, and Trapeze Networks. She previously served as program director at the research firm META Group, providing technology and strategy direction to global 2000 enterprise clients. She started her career as a technology journalist. Michelle earned her BA in English from the University of California at Berkeley.
Bret Settle
Co-founder and Chief Strategy Officer - ThreatX
Prior to founding ThreatX, Bret served in multiple executive roles for Corporate Express/Staples and BMC Software. He has extensive experience in software development and security; Bret has also been responsible for enterprise security in multiple roles. As chief strategy officer at ThreatX, Bret leads ThreatX’s product management, sales engineering and security operations teams; Bret also drives key corporate initiatives for the company. His proven track record of building and developing high performing organizations and dynamic cybersecurity teams helps ThreatX deliver API protection technology and services to customers worldwide.
Scott Gerlach
Co-founder and Chief Security Officer - StackHawk
Scott Gerlach is Co-founder and Chief Security Officer at StackHawk, a Denver-based startup focused on empowering engineers to easily identify and remediate security bugs. Scott brings over two decades of security and engineering experience to his current role, having served as CSO, CISO and in other executive leadership functions at companies including SendGrid, Twilio and GoDaddy. When he's not at work, you'll find Scott spending time with family, brewing beer and playing guitar.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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