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API Security

Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by SECURITY BOULEVARD


Monday, August 30, 2021
1 p.m. ET

API use in IT environments is surging, thanks in part to digital transformation and the ubiquity of mobile and IoT devices. APIs serve as the connectors between applications and environments; as such, APIs are fueling the digital economy. Their popularity, however, makes them a prime target for attacks by malicious actors. This topic spotlight shines the spotlight on API security, including its current state, and offers a deep dive into ways organizations can protect all their various API types in various environments, from on-prem to cloud and hybrid.

Scott Gerlach
Co-Founder and Chief Security Officer - StackHawk
Scott Gerlach is Co-founder and Chief Security Officer at StackHawk, a Denver-based startup focused on empowering engineers to easily identify and remediate security bugs. Scott brings over two decades of security and engineering experience to his current role, having served as CSO, CISO, and in other executive leadership functions at companies like SendGrid, Twilio, and GoDaddy. When he's not at work, you'll find Scott spending time with family, brewing beer, and playing guitar.
Sharon Mantin
CEO and Co-founder - Imvision
Sharon is a seasoned product leader, passionate about building stuff that last for the past 25 years. As the Co-Founder and CEO of Imvision. Sharon is taking his broad experience in the technology and security domains to help organizations protect their business applications from API-related attacks. He also loves skiing.
Justin McCarthy
CTO & Co-Founder - strongDM
Justin McCarthy is the co-founder and CTO of strongDM. He originally developed empathy for Operations as a founding and pager-carrying member of many operations and data teams. As an Executive, he has led Engineering and Product in high-throughput and high-stakes e-Commerce, financial, and AI products. Justin is the original author of strongDM's core protocol-aware proxy technology.

OnDemand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.