Sponsored by Security Boulevard
When artificial intelligence (AI) first arrived on the cybersecurity scene, there was understandably a lot of skepticism. Grandiose claims about the ability of AI platforms to eliminate the need for security analysts have given way to more rational assertions that focus on the role machine learning algorithms will play in augmenting the skills—and easing the strain on—cybersecurity professionals. The conversation has evolved as understanding has grown about what AI and machine learning can and cannot do in a cybersecurity context. Now, it isn’t so much about whether AI will replace cybersecurity professionals as it is about how quickly AI models based on machine learning algorithms can be applied to help thwart attacks.
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You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: