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AI and ML in Security

Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Security Boulevard


On Demand
Anytime

When artificial intelligence (AI) first arrived on the cybersecurity scene, there was understandably a lot of skepticism. Grandiose claims about the ability of AI platforms to eliminate the need for security analysts have given way to more rational assertions that focus on the role machine learning algorithms will play in augmenting the skills—and easing the strain on—cybersecurity professionals. The conversation has evolved as understanding has grown about what AI and machine learning can and cannot do in a cybersecurity context. Now, it isn’t so much about whether AI will replace cybersecurity professionals as it is about how quickly AI models based on machine learning algorithms can be applied to help thwart attacks.

Join us as we discuss:

  • The current state of AI and ML in security
  • The future state of AI and ML in security
  • What organizations can do now to prepare for the next wave of AI in ML in cybersecurity, from both a threat perspective and protecting against those threats
Bill Reese
Product Marketing Director, Everbridge
Employed at Everbridge for the past five years, Bill has been in the IT Industry for over 25 years with a focus on aiding government entities, higher education and commercial customers with IT processes and good practices. Recently he made the move to Solutions Marketing Director for Everbridge's Digital Operations Platform which enables organizations to rapidly resolve technical and business problems before they impact digital services.
Mike Vizard
Chief Content Officer, Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.