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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Synopsys

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On Demand

To build security into DevOps and achieve true DevSecOps, organizations need to manage AppSec workflows without hindering development speed and pipeline agility. But how do you get there?

As development technologies become more fast-paced, modular, and automated, the tools and practices used to secure the software must also evolve. While many application security testing (AST) tools can be integrated into the pipelines, teams often struggle with complexity, performance, and noisy results. Injecting security into DevOps without sacrificing efficiency requires a concerted approach.

Join this webinar to learn how to build security into DevOps. We’ll cover how to:

  • Secure code as fast as it’s written
  • Run the right security tests at the right time
  • Automate diverse testing tools and processes
Developer Security Solutions - Synopsys
Steven Zimmerman is a Staff Product Marketing Manager for Synopsys Software Integrity Group, focusing on helping organizations establish a cohesive, resilient application security strategy with developers and software engineers built-in at critical stages. His work supports shift-left software security initiatives and DevSecOps, ensuring enterprise agility and continuous workflows without impeding development.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.